The intent of planning is not to eliminate uncertainty but to develop a framework of action within uncertainty, envision a desired outcome, map out ways to effectively achieve those goals, and communicate vision, intent, and decisions--focusing on actionable and achievable results.
"BETTER THAN DESIGN"
"Design is a methodology for applying critical and creative thinking to understand, visualize, and describe complex, ill-structured problems and develop approaches to solve them."
United States, Field Manual 5-0, The Operations Process (Final Approved Draft)(Washington, DC: Headquarters, Department of the Army, 2010), 3-1.
We serve businesses, their leaders, teams, and decision-makers with Veteran Designers and Planners In Residence. We are in the business of mission accomplishment: